Now that eating beef is chic again, a growing number of supermarket meat departments are rolling out premium products to reach consumers willing to pay more for better quality. Hard-to-find prime, dry aged, natural and even exotic Kobe beef have an enthusiastic following in certain well-to-do markets. Retailers who have introduced the premium products told SN they've had no trouble moving the expensive meats. "Fifty percent of our beef sales come from dry aged prime," said Larry Long, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.