Now that eating beef is chic again, a growing number of supermarket meat departments are rolling out premium products to reach consumers willing to pay more for better quality. Hard-to-find prime, dry aged, natural and even exotic Kobe beef have an enthusiastic following in certain well-to-do markets. Retailers who have introduced the premium products told SN they've had no trouble moving the expensive meats. "Fifty percent of our beef sales come from dry aged prime," said Larry Long, ...

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