Every business is far better off when it faces rational competitors, and food retailing is no exception. To pick just one example, double or triple couponing enters a market only when one competitor is so desperate, or has so impoverished an imagination, that no other competitive alternative comes to mind. ellers and a bit of an economic slowdown is doing the same to the mass booksellers. In consequence, price points are rising in the book-selling business and many independent book shops ...

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