Manufacturer promotions of the future will most likely be driven by the checkout scanner, not the warehouse order, and retailers are learning how to play by new rules. A growing number of manufacturers consider pay-for-performance their preferred method of conducting promotions because it comes closest to achieving the goals of efficient promotion. Because retailers in pay-on-scan programs receive discount allowances on products they sell, rather than on cases they buy, manufacturers say ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.