Muffin sales are on the rise again, thanks to improved no-fat formulations, new flavors and aggressive marketing. It represents a comeback from hard times, in-store bakery executives told SN. The category's traditionally healthy image took a beating after mandatory nutrition labeling called attention to the fat content of many muffins. Now, sales of many muffins that had taken a significant dip due to Nutrition Labeling and Education Act requirements are springing back. The supermarket ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.