WHOLE GRAIN
in food products
2002 $6.3
2003 $6.3
2004 $6.4
Growth vs. 20031.8%
CARB-CONSCIOUS
Food and non-alcoholic beverage products
2002 $0.35
2003 $0.63
2004 $2.10
Growth vs. 2003235%
SOY
Products including soy, soya or tofu, etc.
2002 $1.6
2003 $1.7
2004 $1.8
Growth vs. 20034.9%
"LOW SODIUM"
Low salt or sodium claims
2002 $11.7
2003 $11.4
2004 $11.2
Growth vs. 2003-1.5%
"LESS SUGAR"
Less sugar claims
2002 $0.42
2003 $0.38
2004 $0.77
Growth vs. 2003103%
TOTALS
All food and non-alcoholic beverages
(includes other categories)
2002 $217.2
2003 $220.4
2004 $223.9
Growth vs. 20031.6%
All sales figures are in billions and are based on package claims, and not on ingredient lists. This report includes only UPC-coded products, sold through combined grocery/drug/mass merchandise channels (excluding Wal-Mart Stores).
