When all the ingredients for an Italian sub are at your fingertips, adding a made-to-order sandwich program to your supermarket chain's deli might seem like a smart thing to do -- especially when your research and observations tell you shoppers are lining up and spending money, not at the other guy's supermarket two blocks down, but at the quick-service sandwich joint across the street. What makes sandwiches so appealing? For starters, Italian subs and hoagies -- unlike burgers and fries -- ...

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