NEW YORK -- Beverage makers, led by PepsiCo, Purchase, N.Y., were honored for using advertising campaigns with an ethnic slant during a recent recognition ceremony held by The Advertising Club here. Pepsi, with agency Dieste & Partners, Dallas, won in the Hispanic category for television and radio ads that promoted Frito-Lay's Doritos and Pepsi as a natural go-together. The campaign also included point-of-purchase materials and merchandising. "The core idea is that Doritos and Pepsi ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.