With the bloom off the rose for floral departments since the heady growth of the 1990s leveled off, supermarkets find themselves looking for ways to prime the pump for more growth in a category that once brimmed with opportunity. For some retailers, the quest is leading into promising, but possibly uncharted merchandising waters that may prove a challenge to navigate. Still, given the broad operational challenges retailers are facing, the lure of getting a category with such growth ...

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