For supermarkets looking to maximize video sales and enlarge their base of rental customers, special-interest titles -- especially sports and fitness tapes -- may be one solution. This category is often understocked in supermarkets, where competition for limited shelf and floor space means that mainstream, broadly popular titles have priority. "The place for special interest is in permanent racked sections," said Greg Rediske, president, Video Management Company, Tacoma, Wash. Many ...
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