HOUSTON--Creative displays, product sample giveaways and in-store demonstrations helped Bi-Lo Store #170, Charleston, S.C., increase rice sales by 360% in one month, securing the store's grand prize victory in the 1999 Retailer Display Contest, sponsored by the USA Rice Federation here. During National Rice Month last September, more than 8,000 displays were set up in independent and chain stores nationwide. Bi-Lo took the meal-solutions approach, arranging a large lobby display with about ...

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