COLUMBUS, Ohio -- Big Bear Stores sponsored Balloon Fest -- a local hot air balloon event -- for the second year in a row and featured product demos where a newly rolled-out line of crusty breads got a top spot. The chain had rolled out Ecce Panis bake-off, crusty breads to all its stores late this spring, and the timing of the Fest here provided a perfect lift-off for them, officials said. "Balloon Fest gave us an opportunity to get the bread in more people's mouths, and it turned out to ...

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