COLUMBUS, Ohio -- Big Bear Stores sponsored Balloon Fest -- a local hot air balloon event -- for the second year in a row and featured product demos where a newly rolled-out line of crusty breads got a top spot. The chain had rolled out Ecce Panis bake-off, crusty breads to all its stores late this spring, and the timing of the Fest here provided a perfect lift-off for them, officials said. "Balloon Fest gave us an opportunity to get the bread in more people's mouths, and it turned out to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.