Babies are staying in their diapers longer, and that's good news for retailers. Larger diapers for older babies are helping to grow the diaper category, as are consumer demands for disposable diapers with special purposes -- for example, to function as swimming trunks. According to the American Academy of Pediatrics, Chicago, fewer than one-third of today's American babies are toilet trained by age two. By comparison, in 1961, 90% of all 2-year-olds were toilet trained. Gerri Ann Genista, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.