Suppose there were a major product category that was consistently underplayed in supermarkets. And further suppose that category was experiencing erosion from specialty and mass channels, but that those same channels trembled at the prospect that supermarkets could easily recover all that has been lost, and blow them away. That category exists, and it's home video. The untapped potential of supermarket home video was explained in some detail by Mike Saksa, vice president for marketing at ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.