BIG RETAIL CHAINS, BIG RETAIL BRANDS

At major supermarket chains, retail brand programs keep growing more powerful. A retail survey conducted by J.P. Morgan Securities showed gains for most big chains since 1990 in terms of private-label's chunk of the total grocery sales pie. The chains below are ranked by private-label sales as a percentage of total grocery sales in 1993.

0.2%

Smith's 11.0% 20.0% 20.2%

Giant Food 17.5% 19.0% 19.0%

Safeway 15.0% 19.0% 19.3%

American Stores 16.0% 17.4% 18.0%

Ahold (USA) 13.0% 16.0% 16.3%

Hannaford 12.0% 16.0% 16.0%

Ralphs 12.9% 14.9% 17.0%

Albertson's 14.0% 14.0% 15.5%

Vons 12.0% 13.0% 15.0%

Food Lion 4.0% 10.0% 12.0%

Peer Group Average 14.9% 17.9% 18.6%