At major supermarket chains, retail brand programs keep growing more powerful. A retail survey conducted by J.P. Morgan Securities showed gains for most big chains since 1990 in terms of private-label's chunk of the total grocery sales pie. The chains below are ranked by private-label sales as a percentage of total grocery sales in 1993. 0.2% Smith's 11.0% 20.0% 20.2% Giant Food 17.5% 19.0% 19.0% Safeway 15.0% 19.0% 19.3% American Stores 16.0% 17.4% 18.0% Ahold (USA) 13.0% 16.0% 16.3% ...

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