When Dick Herbert had an idea about how to improve the presentation of his wholesaler's weekly ad circular, he just walked right into the company's recent advertising meeting and spoke his mind. This week, the changes he suggested have been incorporated. "They respected my opinion, and they made the changes," said the owner of Brookville IGA in Brookville, Ind. "That's the kind of thing that wouldn't happen at a big corporate wholesaler." The wholesaler who listened to Herbert's ...

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