SPRINGFIELD, Mass. -- In the first three weeks of a Big Y Foods' anniversary promotion that broke Oct. 27, the chain sold half of its 5,000 collector's limited-edition electric toy train sets at $29.98. Launched chainwide at all 41 stores to commemorate Big Y's 60th anniversary in business, sales of the Minuteman Express train sets "are going pretty well and we hope for a sellout," said Claire D'Amour, vice president of corporate affairs. "Our 60th anniversary was a good opportunity to try ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.