SPRINGFIELD, Mass. -- Big Y Foods here is looking to get a bigger slice of the meals business with ads featuring bundled "value meals," and it's working, officials said. In fact, since the chain began running "value meal" ads eight months ago, sales of the featured items -- slices of pizza, grinder sandwiches, and corned beef and pastrami sandwiches -- have risen at least 25%, said Scott Ruth, vice president of meat and specialty departments for the 44-unit chain. "Not only have the ads ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.