SPRINGFIELD, Mass. -- Forget seeing the castles on the Rhine, shoppers at the Big Y World Class Market here had the opportunity to view what may have been the world's largest soup-can castle right in the aisles. The chain teamed with the Campbell Soup Co., Camden, N.J., to build the "castle" of 54,720 cans of Campbell's chicken noodle soup. Students from a local school were looking for a creative way to combine January's National Soup Month with February's Donate a Canned Good Month, and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.