PLAINVILLE, Conn. -- Orchestrating an intimate, easy-to-shop cough-and-cold department in the bustling atmosphere of a large supermarket isn't necessarily an easy task, but it is an important one. Jan Winn, director of health and beauty care and general merchandise at Big Y Foods, Springfield, Mass., embraces the task like a master conductor. With 30 stores in her chain, ranging from 25,000 to 65,000 square feet, the challenge is to make shopping for cough-and-cold products a simple, ...

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