Many grocers have watched their share of sales in the diaper category increasingly diminish as discount merchandisers, who typically have more clout with manufacturers, offer significantly lower prices. As a result, some supermarkets are fighting back in the most impactful ways they can, delving into baby club programs, some in-store promotions and even emphasizing the variety of diapers they can offer vs. mass merchants. Catalina Marketing Corp., St. Petersburg, Fla., a supermarket ...

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