WASHINGTON -- This is one cliffhanger that Hollywood hopes will have a happy ending. As Congress reconvenes Sept. 4 after a summer-long recess, the entertainment industry continues to keep a wary eye on a bill that may completely change the way studios market their movies to youngsters. It could also affect the way retailers market and display movies, music and games. The Media Marketing Accountability Act (MMAA), a bill supported by Sen. Joseph Lieberman (D-Conn.) along with Sen. Herb Kohl ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.