Dogged by increased competition from mass merchandisers, warehouse clubs and pet superstores, supermarkets are fighting back with an extensive assortment of dog biscuits and other pet treats. A large assortment of pet treats -- coupled with an expanded pet department with a broader selection of food, grooming needs and other ancillary items -- can attract shoppers down the aisle and increase impulse sales, retailers report. And many retailers are finding success with "high-protein" dog ...

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