When Aleve, the much-heralded nonprescription version of naproxen sodium, made the over-the-counter switch in June 1994, it was the biggest thing to hit the analgesics market since ibuprofen made the switch a decade earlier. Some analysts had projected that the OTC product, manufactured by Syntex Corp. and marketed by Procter & Gamble Co., would add $200 million to the $2.5 billion-plus analgesics market. Fifteen months later, supermarket retailers are scratching their heads, unable to ...
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