TAUNTON, Mass. -- "Here's the difference," said Ed Giles, executive vice president of club operations for BJ's Wholesale Club, holding up two packages of Danish during a recent store tour with analysts. One box featured nine regular-sized pastries. The other contained six jumbo-sized versions, which were roughly 30% bigger, more decoratively glazed, and nestled in a window box reminiscent of a specialty bakery. "These are bigger and better presented because we're really highlighting our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.