MAULDIN, S.C. -- Equipment supplier BKI's efforts earlier this year to reshape its corporate image have helped push sales in international markets beyond the company's expectations, said BKI officials here. reparation for expanding globally, the company had changed its name last spring from Barbecue King Co. to BKI and unveiled a new logo that displays the BKI name in white against a black background. A graphic arc of red in the logo brings to mind a flame. And the logo includes ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.