In an event that has become almost commonplace, retailers are facing the challenge of the timely launch of a new shaving system and the reaction by competitors. The technology keeps advancing, and the marketing support keeps getting bigger. For example, the recent introduction of Gillette's new Fusion razor ups the ante to five blades in two configurations - electric-powered and non-powered - backed by a marketing campaign said to be the biggest ever for a Gillette product, and perhaps the ...

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