In an event that has become almost commonplace, retailers are facing the challenge of the timely launch of a new shaving system and the reaction by competitors. The technology keeps advancing, and the marketing support keeps getting bigger. For example, the recent introduction of Gillette's new Fusion razor ups the ante to five blades in two configurations - electric-powered and non-powered - backed by a marketing campaign said to be the biggest ever for a Gillette product, and perhaps the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.