DALLAS -- A test of a drastic reshaping of Blockbuster Entertainment Group's marketing and merchandising programs is under way in six markets, with some big surprises in store, according to industry sources. Under the umbrella slogan "Go Home Happy," Blockbuster here is testing several new concepts, the most notable of which is a radical reconfiguring of its new-release wall to devote as much as one-quarter of the space to four guaranteed-availability titles. (That is, if a customer cannot ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.