BURBANK, Calif. -- Buena Vista Home Video will back four rental titles with a "Bonus Dollars" sales incentive program. The titles are "Sister Act 2: Back in the Habit," which releases July 13; "My Father the Hero," streeting on July 20; and "Blank Check" and "Cabin Boy," both of which release July 27. The program is a part of a summer marketing plan that will deliver over 750 million consumer impressions, said Kelley Avery, vice president of marketing. Retailers earn the "Bonus Dollars" by ...
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