Aging baby boomers are looking for life-enhancing experiences, even in their grocery shopping, and retailers would be wise to take advantage of that desire in marketing their products and their stores, marketing consultants, who study the aging population, said. Some supermarkets already are doing this successfully. The growing number of older baby boomers, who will continue to push the median age upward as the years pass, are setting the pace for the type and brands of consumer goods that ...

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