Baby boomers, perhaps this century's most significant demographic group to shape consumer behavior, are making themselves heard in the supermarket. They can be thanked for the growth of natural/organic products, convenience foods, and solution selling programs. "This demographic is pretty much what the company has appealed to over the years," said Jeff Wood, vice president of grocery merchandising for Quality Food Centers, Bellevue, Wash. "They are a little bit higher in age, have a ...

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