Baby boomers, perhaps this century's most significant demographic group to shape consumer behavior, are making themselves heard in the supermarket. They can be thanked for the growth of natural/organic products, convenience foods, and solution selling programs. "This demographic is pretty much what the company has appealed to over the years," said Jeff Wood, vice president of grocery merchandising for Quality Food Centers, Bellevue, Wash. "They are a little bit higher in age, have a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.