COLUMBUS, Ohio -- Borden's North American Pasta Products group here is receiving about 80% all-commodity volume support in the New York metro area for a promotion between two of its brands and Herman's Sporting Goods. Using its Creamette brand dry pasta and Aunt Millie's pasta sauce, the brand marketer is tying in with the New York City Marathon. A freestanding insert in four million metro-area newspapers announced that consumers could save 10% on running shoes and apparel from Herman's with ...
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