The days of placing shippers of Parmesan cheese in the pasta aisle are far from over, but cross-merchandising is evolving as retailers focus on more sophisticated occasion-based solutions. Ethnic-themed displays that combine spices with produce, sparkling wine in the bakery, and fresh meats marinated in private-label sauces are among the latest strategies. At Scolari's Food and Drug in Sparks, Nev., department managers meet twice a month to talk about which products are suitable for ...
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