GOLDEN, Colo. -- Boston Chicken here has finally entered the arena of limited-run marketing tactics, with the addition of casseroles to its Boston Market menu for the winter months only. The casseroles are on the market only during the first quarter of 1998. Following that, Boston Chicken plans to launch other, different products in each remaining quarter of this year, said company officials. Offering limited-time-only menu items is a popular tactic among leading fast-food operators, used ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.