Shelf stable bottled juices like those that blend fruits and vegetables offer an easy way for Americans to get their daily recommended servings of fruits and vegetables. Manufacturers hope that other innovations will likewise help draw consumers to the category that experienced a 3.6% drop in dollar sales during the 52 weeks ending June 13, 2010. Among items that hit the market were an increased variety of lower-sodium and reduced-calorie juice lines. While overall sales were down, a specific group of juices experienced a sales spurt. Popular varieties included orange juice (4.6%), sparkling juice (4%), cranberry juice (3.6%), lemon/lime juice (2.9%), and although on a much smaller base, aloe vera juice (11.5%). Meanwhile, other varieties felt a sales squeeze. They included cherry juice (-10.1%), fruit juice blends (-12.7%) and cranberry cocktail (-4.5%).
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
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Supermarkets | $3.5B | -3.6% |
Drug | $164.8M | 2.7% |
F/D/Mx | $3.8B | -3.1% |
CALENDAR YEAR | 2007 | 2008 DOLLAR SALES | 2009 |
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Supermarkets | $3.6B | $3.7B | $3.6B |
Drug | $156.3M | $160.1M | $163.1M |
F/D/Mx | $3.9B | $4.0B | $3.9B |
SUBCATEGORIES
52 WEEKS ENDING JUNE 13, 2010 | DOLLAR SALES | % CHANGE FROM LAST YEAR |
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Shelf Stable Bottled Aloe Vera Juice | $1.4M | 11.5 |
SS Bottled Apple Juice | $503.6M | -2.8 |
SS Bottled Apricot Juice | $26,311 | -28.2 |
SS Bottled Cherry Juice | $32.5M | -10.1 |
SS Bottled Cider | $78.0M | 0.07 |
SS Bottled Cranberry Cocktail/Juice Drink | $640.5M | -4.6 |
SS Bottled Cranberry Juice/Cranberry Juice Blend | $197.8M | 3.6 |
SS Bottled Fruit Drinks | $784.5M | -0.06 |
SS Bottled Fruit Juice Blend | $290.7 | -12.7 |
SS Bottled Fruit Nectar | $16.9M | -7.5 |
SS Bottled Grape Juice | $236.5M | -8.7 |
SS Bottled Grapefruit Cocktail | $38.2M | -6.1 |
SS Bottled Juice and Drink Smoothies | $10.2M | -14.3 |
SS Bottled Lemon/Lime Juice | $110.6M | 2.9 |
SS Bottled Lemonade | $71.7M | 7.9 |
SS Bottled Orange Juice | $25.9M | 4.6 |
SS Bottled Other Fruit Juice | $66.4M | -17.0 |
SS Bottled Pineapple Juice | $13.4M | -0.47 |
SS Bottled Prune/Fig Juice | $70.0M | 0.9 |
SS Bottled Sparkling Juice | $74.9M | 4.0 |
SS Bottled Tomato/Vegetable Juice/Cocktail | $241.0M | -2.3 |