Shelf stable bottled juices like those that blend fruits and vegetables offer an easy way for Americans to get their daily recommended servings of fruits and vegetables. Manufacturers hope that other innovations will likewise help draw consumers to the category that experienced a 3.6% drop in dollar sales during the 52 weeks ending June 13, 2010. Among items that hit the market were an increased variety of lower-sodium and reduced-calorie juice lines. While overall sales were down, a ...

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