ATLANTA -- What thirsty consumers wouldn't be happy to see an oasis in their supermarket water aisle, especially one that could help them better survey the options? That question led executives at Coca-Cola here to design the first non-branded water aisle kit, which is already being installed in certain supermarkets across the country. Called "Oasis," the fixture kit aims to divide the bottled water category into six segments, including spring, purified, imported, enhanced, sparkling and ...

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