Cups are not just for beverages anymore. In fact, the fresh-cut produce industry thinks there may be a pot of gold in cups. Companies are rolling out a variety of fruit and vegetable products that fit neatly in car cupholders. The single-serve products are positioned as healthy, convenient snacks for on-the-go consumers of all ages. Still new, cups are not ubiquitous in supermarkets, like packaged salad greens and bowls of cut fruit. Marketers nevertheless think cups have a lot of ...

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