Brand marketers can target consumers better by linking their World Wide Web sites to those of grocery chains that offer home delivery, according to a Duke University professor who is an expert on the Internet. "There's a natural marriage between the on-line ordering places, and the brand managers of packaged goods companies," said John McCann of the Faqua School of Business. "In a way, the stores become the media. And the point at which we interact with the stores is the media. There are ...
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