ST. PETERSBURG, Fla. -- Recent data generated by Catalina Marketing here suggests that brand switching among consumers is less prevalent than commonly thought. The findings of Checkout Direct -- a time-based household marketing program that traces consumer behavior through the retailers' check-cashing and other card-based programs -- indicate that consumer brand loyalty averaged 65% and ran as high as 72%. Based on the actual purchases of 200,000 households over a period of six months, the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.