Private label products have been dipping into national brand sales steadily throughout the year by using a variety of promotions featuring big-name personalities and sports organizations to compete with the major labels. According to data from Information Resources, Inc., Chicago, Ill., total private-label sales in U.S. supermarkets reached $36.5 billion, an increase of 4.3%, for the 52-week period ended July 19, 1999. One retailer that made strides with its store brand this year is the ...

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