Private label products have been dipping into national brand sales steadily throughout the year by using a variety of promotions featuring big-name personalities and sports organizations to compete with the major labels. According to data from Information Resources, Inc., Chicago, Ill., total private-label sales in U.S. supermarkets reached $36.5 billion, an increase of 4.3%, for the 52-week period ended July 19, 1999. One retailer that made strides with its store brand this year is the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.