Most successful marketing companies are fully aware of the importance new products will play in their growth. A 1998 U.S. study by Deloitte and Touche predicted that new product sales would generate about 33% of the typical manufacturer's total revenue within a few short years. Marketers obviously see the value of new products, as 31,432 new consumer packaged goods were introduced in the United States in 2000, according to Productscan Online. That's a 21.2% increase over 1999 and nearly ...

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