Procter & Gamble's Duncan Hines Moist Deluxe cake mix is the category leader in the greater Fort Lauderdale/Miami marketplace. On visits to supermarkets in Deerfield Beach, the brand was not available at Albertson's; Publix priced the brand slightly more than the second and third best-selling brands; and Pick & Pay priced the three leading brands much higher than its two larger chain competitors did. General Mills' Betty Crocker Supermoist brand of cake mix leads the category ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.