When Angelenos consume their $16 million worth of the $326 million applesauce category, more than half the time they go with No. 1 national brand leader Motts. Retailers here are not shy about demanding top dollar for the top brand: On the day Brand Marketing visited area stores, even low-price leader Smith's commanded a significant premium. Apple Time is distributed by Musselman's, a division of Knouse Foods, Biglerville, Pa. Its main brand, Musselman's, holds the No. 3 rank nationally, with a 13.9% share. Motts is distributed by Mott's USA, a division of Cadbury Beverages, Stamford, Conn.
