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BRAND STAT

Store brands rule in the $437.9 million maple/pancake/waffle syrups category. In the Boston area, where supermarket shoppers purchased $10.2 million worth of syrups in the 52 weeks ended Oct. 9, regional power Nabisco Foods' Vermont Maid brand manages a distant second rank, well ahead of Van Den Bergh Foods' Mrs. Butterworth's. Kraft General Foods' Log Cabin, third rank nationally with a 13.4% share,

Store brands rule in the $437.9 million maple/pancake/waffle syrups category. In the Boston area, where supermarket shoppers purchased $10.2 million worth of syrups in the 52 weeks ended Oct. 9, regional power Nabisco Foods' Vermont Maid brand manages a distant second rank, well ahead of Van Den Bergh Foods' Mrs. Butterworth's. Kraft General Foods' Log Cabin, third rank nationally with a 13.4% share, here is a weak fourth with 7.2%. Also, Vermont Maid's local strength looks shaky -- its dollar sales declined 14.5% in the last year locally, and 17.7% nationally.