Store brands rule in the $437.9 million maple/pancake/waffle syrups category. In the Boston area, where supermarket shoppers purchased $10.2 million worth of syrups in the 52 weeks ended Oct. 9, regional power Nabisco Foods' Vermont Maid brand manages a distant second rank, well ahead of Van Den Bergh Foods' Mrs. Butterworth's. Kraft General Foods' Log Cabin, third rank nationally with a 13.4% share, here is a weak fourth with 7.2%. Also, Vermont Maid's local strength looks shaky -- its ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.