If price competition makes your head ache, stay away from San Antonio, where top retail chains are waging a bruising battle over analgesic sales. Nationwide, Tylenol dominates this $2.62 billion category with a full one-third of retail sales across the food, drug and mass channels. Locally, Excedrin manages a 5.2% share for fourth rank. As for that old standby, plain aspirin, it's barely in the picture -- top-selling Bayer manages just a 4.4% share for a No. 5 rank locally.
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.