In supermarket sales of creamy peanut butter -- a $575.4 million portion of the market -- Procter & Gamble's Jif is the undisputed national leader with a 31% market share. In the San Francisco Bay area, however, Best Foods' Skippy is the brand of choice, with fully one-third of dollar sales. Hunt-Wesson's Peter Pan, which holds a strong fourth rank nationally, manages a less than 1% share in the Bay area. Brand Marketing's spot check of three supermarkets tells the tale: Peter Pan was ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.