Bertolli and Filippo Berio brands of olive oil together account for more than half of the $230 million sales in supermarkets nationally. They also dominate the market in the Boston area, where Brand Marketing spot-checked prices at three supermarkets. Purity, Omni Foods and Johnnie Foodmaster each priced the 17-ounce bottles of Bertolli Extra Light olive oil slightly higher than Filippo Berio Extra Mild. The latter brand trails Bertolli in market share nationally, but holds a commanding ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.