Procter & Gamble is cleaning up in concentrated powdered laundry detergents, which debuted a few years ago and now dominate the overall category. Its Tide Ultra holds a commanding market share in the United States and in the greater New Orleans market, where Brand Marketing spot-checked prices. Schwegmann's, Delchamps and A&P priced Tide Ultra the highest of the three leading brands. P&G's Gain Ultra has the second leading share in New Orleans, but sixth nationally, while Lever's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.