Country Pride is also the pride of the city of Chicago. ConAgra Poultry's brand of frozen chicken ranks second with an 18.5% share of the $40.5 million market for frozen poultry/poultry substitutes. It ranks 10th in the $955.8 million U.S. market. ConAgra's Banquet brand is second. In the supermarkets where Brand Marketing checked prices, Country Pride was a bargain. At Dominick's, it was on sale for $8.99 (regularly $12.99). Tyson Foods' brand was offered at the same price. At Jewel, Country Pride was on sale for $9.99, plus an additional $1 off with a Jewel Preferred Card.