Nationally in the $661 million frozen orange juice concentrate category, store brands are king, with nearly a 42% dollar share. In the Kansas City market, however, Minute Maid is on top, with slightly more than half of the $5.8 million category volume. The best buy in town, however, was on Whole Sun, on deal for 89 cents per 12-ounce can at the Hen House market, even undercutting Best Choice, its store brand. Tropicana, No. 3 in the category nationwide with a 6.8% share, places eighth in ...

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