Nationally in the $661 million frozen orange juice concentrate category, store brands are king, with nearly a 42% dollar share. In the Kansas City market, however, Minute Maid is on top, with slightly more than half of the $5.8 million category volume. The best buy in town, however, was on Whole Sun, on deal for 89 cents per 12-ounce can at the Hen House market, even undercutting Best Choice, its store brand. Tropicana, No. 3 in the category nationwide with a 6.8% share, places eighth in Kansas City with a 0.2% slice.
38.5%
2. 36.4% store brand 3. 41.8%
3. 11.4% whole sun 2. 0.9%
Based on dollar sales in supermarkets for the 52 weeks ended Sept. 10, 1995. SOURCE: INFORMATION RESOURCES INC.
* For 12-ounce cans of frozen orange juice concentrate
BrandMarketing conducted these price checks on Thursday, Nov. 9, at the following supermarkets in the Kansas City suburb of Overland Park, Kan.: Hen House (Associated Wholesale Grocers), 11721 Roe Lane; Price Chopper (also AWG), 11200 Antioch; and Schnuck Markets, 9290 Metcalf.
