Supermarkets have yet to fully embrace the opportunity of Spanish-language movies. Spanish-speaking consumers are now about 10% of the total United States and growing fast, especially in areas other than the five states most heavily populated by Hispanics: California, Texas, Florida, New York and Illinois. Studios are responding by bringing most major releases out in a Spanish subtitled version. So far, supermarkets have not responded in a big way, but those that have are benefiting from ...

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